Preethi is largest selling mixer-grinder brand in India
02.02.10
CHENNAI:
Different from the present, when venture capitalists and PE funds nick on the doors of
investors and bright-ideating entrepreneurs, the times were refractory and
challenging in the pre-liberalisation era. Belonging to the well-known TTK assemblage
may have been an advantage, but it was an insurance policy that triggered the
entreprenerial imperil of a TTK scion.
TT Varadarajan, the first
cousin of TTK
Industries (owners of fashionable brand ‘Prestige’)
chairman TT Jagannathan, floated Maya
Appliances —
makers of well-known
mixie trade-mark Preethi — with a seed property of Rs 30,000 in 1978. Around
90% of the precisely Rs 300-crore Maya Appliances’ gross revenue comes from the
juicer-mixer-grinder split, a Rs 1,000-crore market, in which Preethi claims
to have a 25% appropriation (30% in value terms). With an annual sales size of 1.3
million units, the Nautical galley appliance manufacturer is the
largest selling
mixer-grinder stigmatize in the country.
Varadarajan struck upon his
partnership
Source: Economic Times
Surprising Salt
18.01.10
Photo of the Pass Sea by David Shankbone, courtesy of Wikimedia Commons.
We can’t explosive without salt. That’s a known happening. To satisfy the craving for this essential nutrient, people have fought wars to own it, built roads to haulage it, suffered extreme labor to glean it from the earth, and paid high taxes for the fix to consume it. What we still aren’t effective of is how much salt we need in our diet, and how much is too much.
Medical judgement has linked excess salt intake to lofty blood pressure and cardiovascular disability since ancient times. In the 1900s, studies funded by manufacturers of zest and processed foods tried to confute this. Between these two mighty opposing forces, with their pecuniary interests and professional reputations at hitch, is the salt-sensitivity theory from the University of Indiana Fashion of Medicine. According to this study, people supersensitive to salt may be at increased risk of cardiovascular illness as a direct reaction to salt, not because of peak blood pressure caused by cure intake. Look , and moderation.To get the most of the nutrients and flavor in doubtfully – always sea salt – cook it into your victuals, don’t shake it your food at the listing. Even for salads , make your vinaigrette dressing at the of time so that the salt can integrate and be “cooked” by the acid foundations (vinegar, lemon juice).
Source: Green Prophet (blog)
Just An Online Minute... Augmented Reality: The Heidi Montag Of New Media?
21.01.10
, Was showing off the pub's augmented fact issue.
Perfect kickoff fodder to showcase the interactive activity (turn the magazine and the content moves with you or launches new components), the
personal feel (hey, Robert Downey Jr. is talking to me! In my computer! Lemme appropriate him! *pinch pinch*), and the advertise door to marketing possibilities and advertising dollars (at the end, Downey Jr.
plugged "Sherlock Holmes"). It was, to bring in panelist Adam Broitman, ringleader at Circ.us, "definitely effing cool."
It's cool. It's lewd. It's different. It's something you can show Grandma , and she'll shoot Geritol out of her nose in astonishment. But is it just something we'll ogle at like a fact TV star with a hacked up face? Or something with staying power like, uh, Wilford Brimley.
Curcurito, who admittedly doesn't interpret the technical knitting behind it but loves the inventive opportunity it opens up for art directors, thinks "this is not a hook... It's about added
Source: Mediapost.com
Samantha Mairano, P of the Sweetest Chef, (10380 Willard Way, Fairfax Burg; 703-273-1957), uses a coffee grinder to pulverize mustard seeds, anaemic wine,
Blend toasted sesame seeds and dried nettles or seaweed in a coffee grinder; slave away and use the powder to “salt” your food.
